The current industry standard in web develpment is Macromedia’s Dreamweaver 8. It comes along with fireworks, its sister web graphics program and Flash, the animation software. With these 3 programs, you can make virtually any site on the web.

I find that some tools specifically targeted to SEO companies make it easier to deploy large amounts of pages more effectively for SEO purposes. One such program is XSite Pro. This unique software allows users to iterlink large amounts of pages within a ocmmon navigation structure which they can easily change in a jiffy. In addition to its streamlined site building power, it has tools in it to evaluate keyword density in your pages. Its 200 bucks and well worth it.

 Traffic Equalizer is also a nice utility to spit out hundreds or thousands of templated doorway pages. This softwares templates can be heavily modified to change its signature in the search engine algorithms.